Innovation in Our DNA

inov8's proprietary sticky rubber compounds, like graphene-enhanced outsoles, are renowned as some of the best in the world. They offer unparalleled traction on wet rock, mud, and loose terrain, giving you the confidence to push harder, whatever the conditions.inov8 shoes are celebrated for their foot-shaped toe boxes, which allow your toes to splay naturally for better balance and power transfer. This design promotes a more stable, efficient, and natural movement pattern, whether you're running or lifting.How do you make a shoe both incredibly light and exceptionally durable? inov8 has mastered this balance. By utilizing advanced materials like graphene—the world's strongest material—they create shoes that are light on your feet but tough enough to withstand the most abrasive environments.Strategic plate and flex technology in the midsoles provide the ideal blend of protection from sharp rocks and flexibility for a natural running gait. This ensures you get support where you need it and freedom where you don't.